IE’s Entrepreneurial Focus Shields It From a Shakeout

[IDEAN]

Madrid-based IE Business School focuses on entrepreneurship, and not just because there are few established job opportunities in Spain.

Santiago Iñiguez de Onzoño, dean of the IE Business School, at the Global HR Forum 2011 in Seoul, South Korea.

Since it opened its doors in 1973, IE has risen steadily in international rankings of business schools and is often listed among the top competitive M.B.A. programs in the world. That global reputation has allowed it to build a diverse student body, with about 80% of students in its masters programs coming from outside the country.

Santiago Iñiguez de Onzoño, IE’s dean, says the global approach, along with strong entrepreneurial interests and career goals of its students, has helped shield the school from Spain’s economic woes.Still, it hasn’t been immune. Application volume, which soared just after the recent global financial crisis, began to drop this year—as it has at many other business schools—off about 6% from a year earlier. IE also is dealing with competition from up-and-coming Latin American business schools, increasing the challenge of remaining relevant in a crowded landscape.

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